INSTANT MATZO BALL SOUP

THE ULTIMATE COMFORT IN A CUP.

Just add water and microwave.

Great for busy workdays, fall evenings, or the perfect hug to send to a loved one.

JUST ADD WATER
Just Add Water!

A tradition made new-ish.

There are as many ways to be Jewish as there are Jews, and all of them involve good food.
Whether you’re Jewish, jew-ish, or just love soup, we’re making a classic easier for everyone to enjoy, instantly. Delish.

A THERE-FOR-YOU MEAL, READY IN NO TIME

  • Fast

    Microwave in 2.5 min or hot water for 10. Just add water.

  • Flavorful

    This is Matzo Ball Soup all grown up. We use high end ingredients and partner with brands like Burlap and Barrel and Real Salt to give you the very best.

  • Great on the Go

    At 180 calories (chai x 10) you can grab life by the matzo balls, literally. Matzo ball soup isn't just for the holidays anymore. Enjoy the comfort anytime, anywhere.

  • the perfect way to say i love you

    MBS is a love language. Send a hug in a cup to show you are there, even when you can't be.

"There's truly nothing better when the packaging and product itself are both top notch.

Never in a million years would I think an instant matzo ball soup could compare to my grandmother's, but you've outdone yourself with Nooish!

I'm looking forward to sharing this soup with everyone I know!"

Chloe Gordon, Dieline

Delish in no time - just add water

Mail-Order Soups Home made Deli
Time to Enjoy

3 Min!

Thaw + heat 30 min to hours.

1 hour matzo balls + soup.

Depends on how good your waitress is.

Cost

$7-10 each (including shipping)

$150+

mix + eggs +

oil + labor +

soup

$8-$15

+ tip

Shelf Life/ Storage

Shelf Stable. 18 months.

Frozen.

Refrigerated. Up to 5 days.

Refrigerated. Up to 5 days.

An Instant Classic
  • ★★★★★

    “Delicious. It's fabulous and it takes a lot to get me excited about a product these days.”

    Corinne S.
  • ★★★★★

    “Loved the matzo ball. It held together perfectly, was light and fluffy. and freaking delicious. It was as good if not better than restaurant and deli matzo balls l've had.”

    Kelly L.
  • ★★★★★

    “WHOA. The money is in
    the matzo ball. Fuuuuuck, that's
    amazing.”

    Dani Z.
  • ★★★★★

    “I don't know how you did it but congrats-you have a winner here! love the packaging. The taste is incredible and
    left me wanting more.”

    Meigan R.
  • ★★★★★

    “There's truly nothing better when the packaging and product itself are both top notch. Never in a million years would I think an instant matzo ball soup could compare to my grandmother's, but you've outdone yourself with Nooish!I'm looking forward to sharing this soup with everyone I know!”

    Chloe G.
  • ★★★★★

    “I just had the soup for lunch! It’s AWESOME! Way to knock those matzo balls out of the park!! They have the right flavor and the right texture. Like legitimately good matzo balls. The soup itself is also great- but the matzo balls are the real star 😝”

    David K.
  • ★★★★★

    “We're obsessed with
    the matzo ball. Texture is so good
    and fluffy!”

    Samantha A.

FAQ

Nu, how can we help?

It's true, matzo balls freeze dry and reconstitute perfectly! Our technology means that we preserve the taste, the nutrients, and the texture. The balls are slightly fluffier than you might be used to (sorry, no sinkers here), but you will be amazed by the results. If you don't believe us, check out our testimonials, or try for yourself!

Our soup comes with three full size balls (the size you'd make at home, not those honkers at the deli), a powdered broth blend in a sachet with onions, dill, full size carrots, and the best quality spices we could find. It is hearty and satiating. We know everyone has their own tradition though. That is what makes MBS so special, so we've left some room in the cup to add your own toppings, chicken, soup croutons, or whatever else will make you feel at home.

Our matzo ball soup is what is referred to as ovo-vegetarian. It contains eggs, but no other meat or dairy based products.

If you've ever made matzo ball soup, you know how long and tedious the process is. Our motto is "we make it so you don't have to."

At the same time, we want the comfort and joy of matzo ball soup to be easy and accessible for all. We are working hard to bring down the price with growth and scale. Supporting the brand early on helps accomplish that faster.

We worked for almost two years to perfect the process and technology to make sure you are getting a homemade/restaurant quality matzo ball soup - balls, broth, and veggies included - in under three minutes. Now if that isn't some futuristic space-age science, I don't know what is.

We pride ourselves on sourcing the highest quality ingredients from brands that share our values, going through a rigorous and pricey kashering process, and working tirelessly to put out the best matzo ball on the market - regardless of being instant. It isn't cheap, but we promise, it is worth it. (check out our reviews if you don't believe us).

We know that we are not the $1.99 fried, sodium filled instant noodles you are used to, but I don't think you'd want us to be, either.

If you can find a matzo ball soup from a restaurant or website delivered to your door for cheaper (including delivery fee), we will happily sell our balls to you for 10% less than the advertised price. You can email us at pricematch@nooish.co.

Yes, we are certified by the Chicago Rabbinical Council as Kosher Pareve. The certification is recognized by OU, Circle K, star K, KofK, and many other reputable organizations. We are at this time not kosher for Passover as this is a product meant to be enjoyed all year round.

We would love to work with you to provide our cups in bulk. Please reach out to hello@nooish.co.

We built this brand to bring matzo ball soup to the masses. No gatekeeping here. Enjoy a bowl of warm, comforting matzo ball soup and see what the fuss is all about.

Our soup is shelf stable, meaning you can keep it in your pantry for up to 18 months and enjoy it whenever you need that warm feeling of home. We prefer to eat it whenever the moment sparks though. There will be plenty more available for when you're sick. pu pu pu.

At NOOISH we believe in Tikkun Olam (healing the world) as one of our core values. Our packaging is made from Recycled Paper and is 35% Sustana Envirolife Post-Consumer Recycled Fiber. The light weight packaging and not having to ship water or dry ice across the country means our carbon footprint is significantly reduced. We try everywhere we can to source our ingredients directly from small farmers and small businesses, including our partners, Burlap and Barrel and Real Salt.

We make everything by hand and sometimes a ball might not rehydrate in the way we expect it to. If you think you might have experienced a sub-par ball, please reach out to us and we will make it right.

To each their own - the balls are perfectly food safe if you are curious and would like to try them as a snack rather than add water. Just do not microwave them without adding water. You never know when you'll be lost in the desert for 40 years without water.

We make it our mission to try to ship out same day or next day and generally use UPS or USPS ground to deliver. We ship out through our warehouse Monday-Friday at 2:00 pm CST. If you would like to upgrade shipping to get it faster, you can do so, but it should arrive within 3-5 business days (many times sooner) with standard shipping. We ship out of Chicago.

Sign up to our newsletter

Receive special offers and first look at new products.